Tuesday, April 17, 2007

Foot in Mouth Again

There's a huge regional discount furniture chain here. The owners started out as average joes, broke and small. Over the span of 15 years, they've made it remarkably big. They now give back generously to the community and occasionally incorporate their charitable work into their ads. For example, they'll donate a percentage of their proceeds over a stated period of time to their current cause. They've recently been giving to a charity whose purpose is preventing premature births.

Throughout their entire series of homegrown ads, the owners do not strike me as particularly well spoken people. That's why I called them "joes," which was fairly rude of me. Recently I heard a new ad for the first time. It starts like this:
Mrs. Furniture [sitting on a Mr. & Mrs. Furniture bed with two babies]: Looking at Suzie and Johnny here, you might find it inconceivable that these twins were born.

Mr. Furniture: That's right. They were premature.

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